Digital Presence
& Brand

OVERVIEW  Center for Women & Enterprise has been a long-standing client for over 15 years. In 2023, CWE rebranded, had specific strategic initiatives they wanted to achieve, and new target audiences. They also required ADA compliance. 

CWE created a vibrant new brand. The brand was extended the new brand to the website with animation, vibrant images and further extending brand equity while maintaining ADA Compliance. You don’t have to sacrifice beauty with compliance. 

The previous site navigation and content was large which hindered the experience.  

SOLUTION  Launched December of 2023, the new and improved website is stunning, sophisticated and bold. Expanding the brand voice and presence throughout the site as well as many technical and UI/UX features. Key features include: 

• A CMS upgrade from the previous platform to a more modern, scalable, secure and user-friendly CMS. 
• Branding CWE with strong and tasteful UI/UX features. 
• Target audiences and user journey mapping informed the restructure of the architecture, navigation, site map and content. 
• A custom developed assessment tool to help business owners understand where they are in their journey and access the right information and the right resources. 
• Course API integration providing a seamless user experience identifying available classes, locations, virtual vs. in person and registration.